This case study highlights a UK-based health & wellness supplement brand that launched from scratch — no previous ad data, no campaign history, and no conversion tracking.
Products: Collagen Proteins, Omega-3, Hyaluronic Acid, Multivitamins, and more
Platform: Shopify
Target Audience: Health-conscious men and women aged 25–55+
“When this new supplement brand approached me, they had no campaign history, no tracking setup, and no ad account structure. The challenge? Build everything from scratch — and make it profitable, fast.”
New ads account, with no campaigns
Before touching any campaigns, I conducted a deep market research, CRO audit, and top competitors analysis.
Reviewed website word-by-word for clarity, design issues, and conversion friction
Updated the product pages for:
→ Clear benefit-driven copy
→ HD product images (white + lifestyle backgrounds)
→ Trust-building elements (reviews, USPs, guarantees)
Launched 3 compelling offers to increase AOV and conversion rate
Reviewed policies (refunds/returns) and updated for customer-friendliness
Built and deeply optimized the Google Merchant Center feed, including:
→ Product titles and descriptions
→ GTINs and feed attributes
→ High-quality images & additional fields
“Before launching ads, I ensured the site, feed, and tracking stack were fully optimized for conversion — because scaling without a solid foundation is a recipe for waste.
Since this was a brand-new account, my focus was simplicity, clarity, and segmentation. No shiny tricks — just structured, high-intent advertising.
After 30 days:
Split the original campaign into 2 high-performing category campaigns based on past data, which improved control and scaling.
Dynamic search Ad (DSA)
“The real MVP (Most Valuable Player) here was feed optimization — titles, images, and attributes were perfectly aligned with user search behavior.”
Standard shopping campaigns overall results
PMax Campaign – All Products (Segmented via Asset Groups):
“UGC content combined with trust-focused messaging eliminated friction on YouTube and Display, driving more qualified clicks to the site.”
Once traction began (after 3 months), I moved into strategic scaling and refinement across all campaigns, not just Performance Max.
“As a new brand, I scaled by doing the basics right: structure, relevance, and discipline in testing.”
After 120 days, our monthly revenue reached to £34.8K / month
| Metric | Before (Launch) | After 4 Months |
|---|---|---|
| Monthly Ad Spend | £0 | £8,587 |
| Monthly Revenue | £0 | £34,800 |
| ROAS | N/A | ~4.0x |
| CPA | N/A | £13 |
| AOV | ~£32 | £45+ (with bundles) |
| Conversion Accuracy | None | Enhanced Conversion |
| Best Performing Channel | N/A | Search +Shopping + PMax |
✅ Simplicity Scales
Simple, well-structured campaigns consistently outperform bloated accounts, especially in new ad environments.
✅ Feed Optimization Wins
Strong titles and images aligned with user intent dramatically improve Shopping performance.
✅ Funnel-Based Strategy Matters
From Day 1, I covered the top to bottom of the funnel with tailored messaging, feeding the algorithm strong intent signals.
✅ Retargeting Boosted Revenue
Using Performance Max for BOF retargeting (with UGC + cart and checkout abandoners) accounted for 30% of total revenue in month 3.
✅ Early-Stage Data Discipline
Daily checks on search terms, feed quality, and keyword performance gave us the control I needed to scale profitably.
“By keeping the structure lean, the tracking precise, and the messaging crystal clear, this new supplement brand hit 4x ROAS in just 4 months from a cold start.”
💬 “If you’re launching a new eCommerce brand and want to hit profitability without wasting your ad spend, let’s talk.”
