A premium USA-based eCommerce brand specializing in high-quality sheepskin products — including rugs, slippers, car seat covers, dog beds, baby mates, and more.
Niche Insights:
Target Audience: Adults aged 30–65+, primarily in the U.S., interested in home decor & comfort, and organic lifestyle products
“When this brand reached out, they didn’t just need Google Ads Management — they needed a full growth overhaul. From CRO to creative to channel mix, every touchpoint was capping their potential.”
My full-stack audit revealed friction across the entire customer journey:
“This wasn’t just a Google Ads problem — it was a growth system problem.”
Google ads results after applying the full funnel approach
“By turning isolated ad channels into a synchronized growth system, we unlocked 360° performance.”
| Month | Actions Taken |
|---|---|
| Month 1 | Google Ads restructure, feed optimization, server-side tracking, Bing Ads setup |
| Month 2 | Meta Ads go live with UGC, first CRO changes on-site, bundle landing page testing |
| Month 3 | Google & Bing campaigns scaled, email flows activated, cross-channel remarketing launched |
Within 90 days, we scaled together this brand to $100K / month
| Metric | Before | After (3 Months) |
|---|---|---|
| Monthly Revenue | $21,000 | $53,000 |
| Google Ads ROAS | 2.6x | ~4.5x |
| Bing Ads Contribution | 0% | 10–15% of revenue |
| Meta Ads (via partner) | Weak BOF only | Full funnel |
| Website Conversion Rate | 0.9% | 1.9% |
| Average Order Value | $241 | $335 |
| Email Revenue Share | ~1% | 14% |
Within 90 days, we scaled together this brand to $100K / month
Dynamic search Ad (DSA)
Standard shopping campaigns overall results
After 120 days, our monthly revenue reached to £34.8K / month
| Metric | Before (Launch) | After 4 Months |
|---|---|---|
| Monthly Ad Spend | £0 | £8,587 |
| Monthly Revenue | £0 | £34,800 |
| ROAS | N/A | ~4.0x |
| CPA | N/A | £13 |
| AOV | ~£32 | £45+ (with bundles) |
| Conversion Accuracy | None | Enhanced Conversion |
| Best Performing Channel | N/A | Search +Shopping + PMax |
✅ Google Ads is not a Growth Engine
Even a strong ad account can’t compensate for poor UX or a weak funnel.
✅ Creative Drives Trust & Sales
Static images alone won’t convert high-AOV products. UGC and lifestyle visuals changed everything.
✅ Bing Ads = Hidden Gold
For mature demographics, Bing is a low-cost revenue driver that few brands tap into.
✅ Retention Can’t Be Ignored
Even for luxury or seasonal items, email plays a huge role in long-term profitability.
✅ Cross-Channel Synergy Wins
Growth isn’t about “more platforms.” It’s about aligning all your channels around the same message and data.
“This case study proves that real scale doesn’t come from optimizing one ad platform — it comes from fixing the entire growth ecosystem. When your ads, website, email, and creative all speak the same language, results multiply. Even though I am only a PPC expert and manage Google and Bing ads, but because of my suggestions and recommendations, I scaled the client’s brand to the next level.”
“If your brand is stuck — despite good products and ad spend — the issue isn’t the platform. It’s the system. Let’s discover the possibilities.”
“By keeping the structure lean, the tracking precise, and the messaging crystal clear, this new supplement brand hit 4x ROAS in just 4 months from a cold start.”
💬 “If you’re launching a new eCommerce brand and want to hit profitability without wasting your ad spend, let’s talk.”
